Creating your website with an SEO friendly CMS is the first step in your journey towards online visibility. Although AdWords advertising is an excellent shortcut that leads to the SERP, natural referencing remains an essential ally. However, to obtain these results, you must, as soon as you create a site, opt for a pro SEO CMS. Which CMS to choose for building a site that meets natural referencing criteria? SEO.fr reveals all the important information for choosing your site creation software.
What are the features that facilitate SEO in search engines?
Creating your site without thinking about one-page SEO features is like overshadowing yourself. Your activities won’t get the spotlight they deserve online. Even if you choose an SEO CMS, you must master the best practices to implement to be visible in search results. On-site SEO therefore represents an important basis which gives you control over the content of the site and its architecture.
Naturally or with specific plugins, check if your CMS adapted for SEO allows:
- Editing the title and metadata.
- Customizing Title tags.
- Creating your own URLs.
- Managing redirects.
- SEO optimization of images and media.
Beyond these points, it is essential to consider certain SEO factors which promote the natural referencing of your site. Which? You need to define which web pages’ crawlers can crawl and rank in search engines. This action is important when you don’t want all of your web pages to be visible in the results. A pro ecommerce seo services gives you the power to manage the crawling and indexing of the website.
How do you know if your creation tool is capable of this? Find out if your CMS software can support the automatic sitemap creation option. There are other features like: The No index directive for pages, canonical tags for checking duplicate content. Don’t forget to check 301 redirects and other status codes. Note that its different functions are integrated into the CMS or added via an extension.
An SEO CMS has an analytical tool or allows you to install one for different audits. In addition, the best site editors today offer fast loading time as well as comfortable navigation.
What elements should you use to choose a good CMS adapted to SEO?
Adopting CMS solutions remains an effective way to open a site without technical knowledge. Even if you do not have mastery of HTML code or programming languages, you can set up your web showcase. However, not all CMS are the same and do not have equivalent SEO performance. How can we then identify CMS SEO?
There are relevant points to focus on when choosing your web software.
Consider UX Optimizations
An easy-to-use and intuitive CMS tool increases the productivity of your site and improves the user experience. It is easy to administer and therefore easy to use. To succeed in your web project, choose an SEO friendly CMS that integrates ergonomic web design, because it will allow your site to be visible, readable with a fast loading time. This way, your storefront will attract more organic traffic.
Consider CMS scalability
Search engines are not static, much less Google and its algorithms. They evolve every day and optimize search results in terms of quality and relevance. To stay aligned, you need to build your site with a flexible CMS that can follow and integrate SEO trends.
Observe the responsiveness and quality of technical support
You don’t want to find yourself alone or stuck dealing with maintenance problems on your site? Do you want to benefit from technical support service provided by professionals who know the source code of the system? Find out if your CMS has a responsive community and offers quality technical support.
Check the synchronization of your web software with other applications
Your pro SEO CMS must be able to integrate with your various marketing tools. Check if your site creator integrates:
- Marketing automation platforms
- Emailing apps
- SEO reporting tools like Google Analytics, Google Search central, etc.
- A CRM.
Choose a site editor that has extensions or dynamic APIs that promote the interconnection of all your applications. To summarize, let’s discover the two fundamental criteria for choosing the right CMS for SEO.
CMS SEO: prefer source code accessibility
An open source CMS is flexible in terms of design and allows various modifications to personalize your site. With this type of web solution, you adapt your web showcase to your needs. You easily and quickly update site components such as menus, footer, sidebars, etc. Keep in mind that some SEO devices require access to the system’s source code. Choose an open source solution to gain efficiency. You therefore benefit from great freedom of action.
Ease of use and content management
The more intuitive and simple a content management system is, the more search engines like it. Your SEO CMS must make site management easier if you want to obtain good results in search engines. Choose an authoring tool that can help you program or upload content with ease.
What are the different CMS suitable for site referencing?
Choosing an SEO friendly CMS remains an effective way to create your own website and rank it in search results. In addition, this solution turns out to be more economical than developing a tailor-made site. Want to create an optimized internet page? Discover the 8 best content management systems to adopt to please search engines.
Prestashop is an SEO CMS with good ergonomics. It is used to create a merchant site optimized for SEO. It is an e-commerce CMS widely used in France due to its versatility and flexibility. This creation tool integrates paid SEO extensions and plugins, but which are very efficient.
The WordPress CMS is popular, free, open source and allows you to create different types of sites. Whether it’s a blog, a small website, an institutional site, this SEO friendly CMS takes care of everything. It is ideal for designing your site using builder themes like Divi and Elementor. It presents an accessible and flexible interface equipped with modules and easy-to-use templates. And WordPress guarantees a better user experience. It offers you powerful and free SEO extensions and plugins like Yoast SEO which helps in improving site SEO.
This is a WordPress add-on designed to create e-commerce stores. This site creation software is SEO friendly and therefore it brings you:
- More organic traffic to your online store in the long term.
- More visibility thanks to better positioning in search results.
- Ease of handling site management.
- More sales to accelerate your online profitability.
This SEO CMS is open source, flexible, customizable and scalable. It promotes the creation and management of online stores thanks to its easy-to-use interface and its power. Renowned brands like Coca-Cola and Nike have designed their site with Magento and benefit from good SEO in search engines. Just like WordPress, this content manager guarantees secure web hosting.
Drupal is an expert SEO CMS, that is to say a site editor intended for professionals gifted in coding. If you have technical skills, you can fully customize it and adapt it to your keyword strategy. It integrates all on-page SEO features and benefits from better ranking in the SERP. Drupal uses the FTP file system and therefore migration to other content management systems like WordPress is possible.
Best CMS for getting started in e-commerce, Shopify allows you to set up your online store without any knowledge. This turnkey builder tool has all the features relevant to on-site SEO.
This web page builder presents customizable templates with predefined functionalities. With Wix, you design a site with a responsive design, optimize your SEO. You get mobile traffic and tracking tools to check how your site is performing on the web. Like all professional SEO CMS, Wix has a host who has an SSL certificate, a guarantee of security.
This SEO CMS is efficient for e-commerce. Ideal for developing your store internationally, the platform has a multilingual and user-friendly administration. It offers the possibility of:
- Customize URLs, customizable meta tags.
- Structure internet pages simply and efficiently.
- Optimize site referencing on search engines.
What does a web agency offer when choosing a CMS?
Do you need help choosing the best CMS? Have you tried content managers and read several online blogs to learn about creation tools, but still have trouble settling? An SEO agency presents you with a well-detailed comparison of the strengths and weaknesses of different content management systems.
She listens to your needs and helps you adopt the best CMS that meets your web project. Beyond choosing an SEO friendly CMS, website creation agencies work with experienced webmasters and developers who can create a well-referenced professional site. In addition, you benefit from the services of a graphic designer who sets up your visual identity and takes care of your image on the web.
To enable you to be visible on the internet, your agency works on your keyword strategy and designs an editorial line for the creation and writing of optimized content. She manages your net linking campaigns in order to give more authority to your site. Are you considering working with a web SEO agency to promote your online activities?